As a preface:
This is one of those posts I have held on to for a couple of months. Why?
- First, I wasn't sure if it was appropriate to use some of the language I use here. Yes, I've used the language occasionally before, but I wasn't sure if it was appropriate with this topic.
- Second, I wasn't sure what the reaction would be to the sentiment expressed. I truly do believe in what I'm saying here - but I also found myself second-guessing whether I should express myself.
I decided, in the end, that it is important to state my true opinion, and to see what happens.
So here we go:
So I was sitting in a meeting today with several high-level people in information work, and as we went around the table, I heard several people talk about 'moving from tactical to strategic' work.
Which is the same fucking theme everyone's been talking about for years.
And I started to wonder - why is that? Why are we still talking about moving from tactical to more strategic work? Why haven't we moved?
First, I want to recognize that there is no escape from the tactical. Daily life is tactical. Eating lunch is tactical. There are always going to be tactical things that we need to do, in our lives and in our work. Let's accept it.
But to build on that - if you're doing tactical work and complaining about not being 'strategic', it's because you're choosing to be tactical. You are continually putting yourself in that mode.
I'm guilty of this just as much as anyone.
Here's the thing. Being strategic is not inherently in the nature of who we are, as 'information professionals' or librarians. We will never be strategic due to the very way we typically define ourselves. We are transactional by our very nature. By our training. By the roles we accept.
I would claim that we often intentionally back away from being strategic - from providing perspective, analysis, interpretation. We don't feel comfortable or right saying what we think. We're afraid of taking the leap and not sticking by the data. We feel most comfortable sticking by the data.
So how do we get out of this conversation? What is the way forward?
- Let's examine and understand our expertise. Let's own what we do, and then let's apply what we do and be willing to stand by our knowledge - not the data, but our knowledge and understanding of that data.
- Let's stop having the 'tactical vs. strategic' conversation among ourselves. Please.
- Let's try giving up our defensiveness about our profession. We either own what we do and do a good job of it and push it forward, or we don't, and the profession goes away naturally.
- Let's think about this: what if our profession is a mindset and a skillset that can actually be applied in new, interesting and useful ways? What if we're actually intelligent people who can have a conversation with, say, a VP of Strategy or a team trying to forecast the future? What if we can create new information
and new understanding? How awesome would that be?
- Finally, let's stop thinking we're not strategic and go out there and be strategic.
Gee, that wasn't so bad after all.
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